These third-party ad blockers typically block Google's largely inoffensive ads alongside the more irritating and downright malicious ads that are typically encountered online. Yet the rise of malvertising and over-aggressive tracking of website users has made many privacy and security-savvy users run an ad blocker alongside their browsers.
One shouldn't therefore, expect to see them blocking their own ads. After all, Google is a company which predominantly makes money out of advertising.
I must admit I was curious to see reports that Google is interested in blocking (at least some) online adverts. In other words, site owners may be required to ensure all of their ads meet the standards, or could see all advertising across their sites blocked in Chrome.
In one possible application Google is considering, it may choose to block all advertising that appears on sites with offending ads, instead of the individual offending ads themselves. In all likelihood, if standards produced by an industry group including Google and Facebook are anything to go by, ads likely to be in the firing line include auto-playing video ads with sound, pop-up ads that obscure the screen, and prestitial ads which wait until a countdown has been completed.Īccording to the Wall Street Journal, the new ad-blocking feature might even go so far as blocking *any* advertising on a site if it determines that there any ads on the domain are breaching guidelines: The feature, which would be turned on by default in the mobile and desktop versions of Chrome, would reportedly be designed to filter out "unacceptable" ads that give surfers a bad online experience. When the world's biggest online advertising platform is reported to be working on a technology to block ads in the world's most popular browser, it's no wonder that some eyebrows will be raised.Īccording to a report in the Wall Street Journal, Google is planning to build an ad blocker into Google Chrome.
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